Trademarks and Patent Registration

What is a trademark?

A trademark registration is a sign and is used to distinguish goods and services. Other companies cannot use these. Trademark will usually include a word, symbol or logo that differentiates the company. It is essential to understand that the trademark will protect only goods and services of a certain type in your class that you choose.

The Trade Mark Registry breaks down all goods and services into 45 categories.

Why register a trademark?

It is a protection for your brand from others who want to profit from the brand name or reputation. It also differentiates you from the competition and enables the customers to differentiate your brand from others.

Note that:

  • Not all applications will be accepted
  • To be considered the trademark must be distinct
  • If the mark is very similar to the one that already exists it will not be accepted
  • It is advisable to search for similar marks in the Patent Office advisory service prior to application
  • The trademark cannot be altered or added on to once the application is sent
  • The fees are non-refundable