A trademark is a sign and is used to distinguish goods and services. These cannot be used by other companies. Trademark will usually include a word, symbol or logo that differentiates the company. It is important to understand that only goods and services of a certain type in your chosen class will be protected by the trademark.
All goods and services are broken down into 45 categories by the Trade Mark Registry.
It is a protection for your brand from others who want to profit from the brand name or reputation. It also differentiates you from the competition and enables the customers to differentiate your brand from others.
An examiner will check the application and send a report notifying whether the mark is acceptable or not. The process takes about two months. If the mark is accepted at this stage it will be advertised in the weekly Trade Marks Journal following which the general public has 3 months to object to the application.
If nobody objects or opposes your trademark the process will usually take around 6 months. However, if there are some objections along the way that you can challenge the process may take longer.
The official fee of £200 will be taken per application in one category with extra £50 for each extra class.
Once the registration is received the trademark is protected for 10 years from the date of filing. The trademark can be renewed as many times as you wish. The cost of renewals are the same as the registration fee.
If the trademark is not used within 5 years after the registration or it is not used for five years the general public may ask for the trademark to be removed from the register.
The trademark registration may be cancelled at any time
International Trademark Registration
When registered with the UK Patent Office the trademark is only protected within UK. There are different ways to protect your trademark internationally, one of the most common ones for Europe is The Community Trade Mark System. It is applicable for goods and services throughout the European Union and allows to protect a trademark with one single registration in 27 countries. Typically, if no objections or oppositions are made during the application process the registration will take around 12 months. The Madrid Protocol can be used to register trademarks internationally. Visit the WIPO (World Intellectual Property Organization) website to find out more about the application process.
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