Trademarks and Patent Registration

What is a trademark?

A trademark is a sign and is used to distinguish goods and services. These cannot be used by other companies. Trademark will usually include a word, symbol or logo that differentiates the company. It is important to understand that only goods and services of a certain type in your chosen class will be protected by the trademark.

All goods and services are broken down into 45 categories by the Trade Mark Registry.

Why register a trademark?

It is a protection for your brand from others who want to profit from the brand name or reputation. It also differentiates you from the competition and enables the customers to differentiate your brand from others.

Note that:

  • Not all applications will be accepted
  • To be considered the trademark must be distinct
  • If the mark is very similar to the one that already exists it will not be accepted
  • It is advisable to search for similar marks in the Patent Office advisory service prior to application
  • The trademark cannot be altered or added on to once the application is sent
  • The fees are non-refundable

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